Ok, my wife and I have had this idea for about 6 months now. I'm not sure it's a business, but we know that we like to look in to it and see if we can give it a go.
Here's our idea:
It's kind of a "pay it forward" with a social media side. We'd like to call it the 1512 Project after John 15:12 of the Bible. "My command is this: Love each other as I have loved you."
We want to make it easy for people to do a kind deed, give a gift, or give money to others spontaneously and deliver a message of, "God loves you and I love you." . The giver, after doing a kind act or giving a gift, would also give the recipient a plastic gift-type card. The card would have 1512Project on the front and on the back would have the question, "Want to know why you were given this card? Visit 1215Project.com to find out." Also on the card would be a unique identifying number.
The recipient would visit the site to find out why they were given the card. The site would tell them that the person had given them the card because that God loves them and the giver wanted to show them that love in a tangible way. The recipient at that time can look in to that further if they want. The recipient would also be encouraged to follow up by doing something for someone else and passing the card on. They can also go to a page that will allow them to put in the unique identifying number on the back of the card in to a form. They can put in as much or little information as they want, but I am hoping to at least capture the location (zip code) and maybe some details as to the circumstances of getting the card.
For each card that is entered and passed on, I would have it mapped on a google map. It would give you the ability to track the card to see where it went and what stories went with it. This is assuming that the original giver registered the card, again with hopefully at least the original location of the card.
The site would have a blog, forum, and a store front where people could purchase the cards.
A couple of things that I want to stress about this:
- This is not an evangelism movement, but a "kind act" movement that shows God's love in a tangible way
- The motive of tracking the card is not to build pride in the giver's, but to give people the opportunity to see how God works through everyone.
I came up with this idea after becoming frustrated by wanting and having done things for people, but not having the opportunity to tell them why. I had given the cashier at the Dollar Store my change from $20 after having bought a couple of items. There were several customers behind me and the cashier kept telling me she couldn't take the money, so I just walked out. It would have been great to have been able to give her something like a 1512Project card.
So what do you think?
Is this a good idea?
It is already being done in some way?
Can it be made in to a business? Would it even be ethical or moral to make an income from it?
If it can be a business, what legal structure should I use? I really don't want to be a non profit due to the requirements the government puts on those.
We have a lot more planning to do, if this is workable, and we are obviously just in the basic idea/planning stage now.
Thanks for taking the time to read this.