As I continue to work on my coaching business and what I will introduce to the market this year, I have encountered a foundational hang-up.
A verse in Proverbs (23:23) says not to sell truth. Here's the context:
Listen to your father who gave you life,
and don’t despise your mother when she is old.
Buy—and do not sell—truth,
wisdom, instruction, and understanding.
The father of a righteous son will rejoice greatly,
and one who fathers a wise son will delight in him.
Let your father and mother have joy,and let her who gave birth to you rejoice. (Proverbs 23:22-25, HCSB)
In the NIV, it's
Buy the truth and do not sell it—wisdom, instruction and insight as well.
How can we explain this with our current information economy?
For those of us selling our coaching services, advice, or information products (ebooks, membership sites, audio courses, etc.), how do we handle this passage?
And, how does this verse harmonize with the rest of the Bible?
(I'm at a loss for how to explain this one.)
What are your thoughts?