A recurring theme I've heard this week at the Imagine eCommerce conference has been "how can we leverage technology to be more personal?" The online retail space has become easier, more efficient and…Continue
The difference between and hobby and a business is often a way to monetize what you do. This typically entails selling a product or service. Doing so online expand your market to customers far…Continue
One of the classic images of the Navy is the Battleship firing all guns broadside. You can see the flames and the shock wave. You can imagine the impact of the 16 inch shells. Nine projectiles, each weighing as much as your car, simultaneously hit a target over 10 miles.
This iconic image taught me more about marketing than I learned in my MBA. Since you paid for my college education…Continue
Have you ever considered that we mark our nation's Independence Day on the day we declared it, not the day someone else acknowledged it?
When our founding fathers decided the only thing they were certain was that the following days were going to be tough....very tough. Yet we remember being free when we decided, not when someone else…Continue
Recently I met a friend who proudly and definitively declared "I am not a salesman" While he had successfully sold in the past, certain areas of sales clashed with his very being. Things like cold calling and high pressure sales made him so uncomfortable that he concluded he was not, and could never be a salesman.
What if we used his same criteria to define artists. Was Picasso an artist? Sure he could paint and sculpt, but what about the other areas of art. Could he create art…Continue
One of the most common questions I get asked especially when people are just starting into the wonderful world of eCommerce is "What is the best thing to sell online?" The answers is easy and obvious, but being an old salesman at heart I have to answer a questions with a questions. "What's the best car, restaurant, movie and vacation spot?". With a puzzled look most…Continue