Need some feedback about rebooting my "platform-building" after a period of neglect.In late January I experienced a very public betrayal by a mentor from whom I'd received a lot of encouragement re:…Continue
I backpacked my first 50 miles of the AT last month, walking with a nephew who is thru-hiking. This isn't a business achievement but it is the beginning of my quest to hike the whole 2,184 miles of…Continue
...And they were right! I just sent out my first email newsletter using mailchimp. It was pretty straightforward and had lots of options - and at my level cost me $0. I have high hopes for my email…Continue
I invite you to read my most recent article in CU Business Magazine - this advice works for marketing any small biz:…Continue
I sat down this week with someone to review their 2012 Marketing Plan. It was impressive - broad in scope, aggressive and responsive to the changes in their industry. It had a hole in it, though. A big one.
For a marketing plan to work, it has to lead to specific actions. If I have a house plan, I use it when I take action to build the structure. This marketing plan painted a good picture of where the organization needed to go, but said little about how it would get there. The actions…Continue
It's a trap, and you can get caught in it just like most other people do. But at least now you've been warned:
If you begin your day by checking email, you're going to get snagged and dragged into stuff that isn't on your high-priority to-do list. Email can wait until you've devoted at least your first 60-90 minutes to the important stuff. When you do read it, look at the clock and decide when you'll be done. Then stop. And close the app. And shut off notifications.
My part of the country has experienced a summer drought for many years now. Here's what it's like as I drive home from town: all along the road, fields of thin, crisp corn stalks reach pointed leaves to the anvil sky, pleading for a mist, a drop, a downpour. Hot breezes push humid air over dry dirt, and dust coats my teeth. Misery!
Then, a turn in the road, and I’m home. As I make my way down the lane to Hidden Springs, the…Continue