
Can You Be a Coach?
I want to assure you, the world is waiting for people to step up and provide coaching to navigate the inevitable and relentless changes we are all confronted with in today’s volatile environment. People are eager for guidance in careers, relationships, health, finances, spiritual vitality, and personal development. Coaching is a growing field where those who can positively impact the lives of others are in increasingly high demand.
If you’re like others looking at this exciting new field, you are probably wondering about “certification” and “licensure.” We live in a culture where academic degrees have been highly valued and given with the expectation that success will then follow. However, real life does not support that expectation. We see people who have sacrificed time and money in exchange for a degree, only to discover that real opportunities require characteristics other than a piece of paper. People pay for competence and results – not for the privilege of looking at a diploma.
Coaching clearly falls in this new arena of opportunities. We are seeing successful coaches emerge from years of successfully running a business, from being a pastor of a church, from being an effective homemaker and Mom, or after having transformed one’s own life through discipline and determination. Yes, there are many reputable training institutions that are offering certification in coaching and I recommend many of those highly. But be very clear, the person in the street does not recognize the merits of licensure or certification; what he/she is looking for is a person who can produce results. Training programs seldom have an accurate measurement of competence – they, like most any program of academics, reward people who pay tuition and regurgitate printed information. The person in need of coaching is expecting someone to come alongside, help clarify options and then provide the gentle for firm encouragement to execute those best options.
Coaching success requires two major elements:
1. Understanding of the dynamics of “coaching.”
2. Understanding the principles of “business.”
We’re seeing too many new coaches who have studied the dynamics of personally engaging with a client. They know how to clarify options, to encourage, to confront when necessary and to guide the client to new levels of success. Unfortunately, many of those same coaches know little about running a business. They struggle with how to market their services, how to find that first client, how to fill their schedule with paying clients, and how to add residual income to their normally expected linear income.
If you want to be listed on our 48 Days Coaches page, it's a simple process. Just purchase here for a flat fee of $120 to be listed for a full year. Recurring payment will be set up for 365 days later for your convenience. However, there is no committment, and we are happy to work with you if you'd like any changes to your listing!
If you are truly serious about being a coach and want to be endorsed by 48 Days, the 48 Days Endorsed Coach "Coaching 101 Course" is for you. For $450, you will be equipped with the knowledge not only of what it takes to be a coach, but how to lay out your business plan and get approval from Career Expert Dan Miller
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