48 Marketing Tips for Coaches
1. Give your coaching away for free – with caution.
2. Lead a workshop through your local church, Chamber of
Commerce, or civic group.
3. Start a free newsletter. http://www.qksrv.net/click-1373931-1668329
4. Create a 20, 40 and 60-minute presentation on your area of
expertise.
5. Speak to a group 2-3 times a month.
6. Host a bonfire and brainstorming bash on your topic
area.
7. Send an op-ed piece to your local newspaper or business
publication.
8. Submit an article to 30 different magazines and newspapers.
Use the Writer’s Market for
leads: http://tinyurl.com/37psfa
9. Send out press releases: http://www.prweb.com
10. Do something newsworthy.
11. Give away a one-hundred point check-list for health in
your area of expertise.
12. Give away free audio CDs on your specialty. Tell people
everything you know about
achieving success in that area.
13. Develop an intake information form.
14. Offer to help someone in the news who could use your
help.
15. Be an expert on a local radio show.
16. Join a local Coaching organization. http://www.mentors.ca/coachorgs.html#profs
17. Have three basic programs and pricing packages.
18. Be clear on what you can and cannot provide.
19. Identify 30-40 referral sources. Become a resource of
information for them.
20. Immediately acknowledge a referral.
21. Send creative thank-you gifts to referrals.
22. If you are looking for corporate clients, use Nurture
Marketing:
23. Practice the skill of converting leads to clients.
24. Underpromise – Overdeliver.
25. Develop a great logo: http://www.1800mylogo.com
26. Use Fusion Marketing. Identify other companies that have
the same kind of target
clients and the same standards of excellence that you
have.
27. Experiment with talk radio ads.
28. Find targeted mailing lists. http://www.usadata.com/ Lots of them
available.
29. Have an exhibit booth at connected trade shows.
30. Check prominent speakers’ schedules. Often there is an
opportunity to have a booth at
the back of the room.
31. Continue contact with your clients. Do 90-day, 6-month
checkups.
32. Have an updated website for easy access to
information.
33. Send birthday cards, anniversary of coaching success
benchmarks, etc.
34. Join three organizations whose members would be ideal
clients for you.
35. Have clear personal goals – and honor them for success in
all life areas.
36. Have lunch twice a week with someone you can learn
from.
37. Write at least one note of encouragement each day to
someone.
38. Generate so many coaching requests that you can
comfortably select where you will be
most effective – and then refer the rest to other appropriate
coaches.
39. Ask for the order – be fearless; you’ve got to close the
sale!
40. Get to know the top coaches in your field.
41. Email communication with 10 other 48 Days Coaches this
month.
42. Have a personal MasterMind group or group of
advisors.
43. Be extremely intentional about the use of your time. Plan
for research and reading,
personal growth, relaxation, physical health, etc.
44. Recognize that 20% of your work time in the first year
should be spent in marketing.
45. Attend 2-3 major conferences each year.
46. Read 3-4 magazines each month. You need to stay informed
for intelligent
conversations with your clients. Try Fast Company, INC,
Success, Entrepreneur.
47. Start a great Coaching magazine.
48. Have an amazing “Elevator Speech.”
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