Setting Up An Overall Pricing Model

Replies to This Discussion

Permalink Reply by Terry Justice on February 28, 2012 at 6:45pm

Lainie, WELCOME to the group!

I have re-posted my earlier reply below so the others will have it.

With my coaching business I have several different models in place.

1) $150 per hour for one-on-one coaching (I rarely use this model unless I am conducting a turnaround assessment for a business or something major)

2) $395 for a three month program that includes 3 face to face sessions spread over a 3 month period with unlimited access via e-mail.

3) 2% of Gross Income (Typically reserved for single moms, widows and others who are on a limited income) 

4) $75 for a group session consisting of not more than 2 sessions.

The 3 month model is the most popular.....although group sessions can offer a really good return if you can align with a local community college and teach the course as part of their community education or adult education programs. Most group session pricing ranges from $25 each to $75 each and you can set a required number of participants for the class to make.

Can't wait to see what the others have to offer. We have several coaches in the group. (Randell, Rob, etc)

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You will likely find pricing that is all over the board.

Depending on your location, population density, your experience and a miriad of other issues.

One word of caution - Do not sell yourself short. You will find that underpricing your services can be a problem because people won't consider you to be a top professional and/or expert.

Most I have see range from $50 to $150 per hour although I have seen a few (mostly well seasoned coaches) who are in the $400 range.

You also have to factor in the number of (behind the scene) hours you will need for each client. IE: If you have a 1 hour training session but spend 4 hours behind the scenes.....you need to roll some/all of that time into your price model.

I don't think we have had a discussion on fees in the Real Businiess Solution Center group but feel free to start a discussion there as well.

Permalink Reply by Terry Justice on March 3, 2012 at 1:10pm

Any of the other coaches willing to share their price model?

Lainie, one other thing I will say is that you need to build in multipple revenue streams. Coaching fees are certainly a cornerstone but you need more. Perhaps from e-books, affiliate programs, a-stores, etc.

Permalink Reply by Lainie Alexander on March 4, 2012 at 5:08am

Thank you so much for your detailed response. It's funny, I have been putting a lot of work into getting specs together for my coaching venture that I totally neglected the multiple revenue streams aspect. I am going to create a couple of e-books to put myself out there more. Thanks again!