Explore ways to overcome the 'starving artists' mentality and find new strategies to touch the world with your creative gifts!
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Of course, I realize you also put "a monthly surprise of great art supplies" on your front page after I post that last message.. arg! Sorry about that. I didn't notice your tagline on the front page (admittedly, I only looked at the pretty pictures of the paint brushes, then jumped down to the text.. leave it to an ADD artist to skip the first text. :)
I totally forgot to mention an observation I had! I meant to post it a few days ago but somehow got distracted. On your About page you have a graphic (kids, a rainbow and a dragon) with some text that spoke to me more than anything else on your website. It said, "a monthly surprise of great art supplies!" - That one line caught my attention and expressed to me what you're offering more than anything on the front page of the website. Maybe it's because I "feel" the benefit of signing up, instead of logically understanding the features..
Just a thought.
I'd be remiss if I didn't reiterate how much I like the idea! It's very, very creative. :)
Thank you for your feedback Nathan. I appreciate you taking the time to help. I know about the benefits vs. features angle and that is what we tried to accomplish. We constantly need to reiterate the benefits and we're always trying different ways of saying that either on facebook or other avenues. Once we find something that really says what we need... woohooo!
I agree with Nathan, I too like the idea! I hunted but couldn't find a description of what is actually in the boxes. As it is a product, it should. (at least past boxes and the next in the series). I think focusing on the gift aspect makes BIG sense and I can share why. I run an art site with over 17k members. Many of us are 'senior (ish)' I know many grand parents want to get the grandchildren doing more hands on creative endeavors, often they live too far away to actively do things with them. Being able to give a monthly gift of creative materials could hit the spot. Wishing you success!
I absolutely love the idea! I also like that you went with Squarespace for your web platform (that's my favorite web authoring system).
As to advice, I'm not sure exactly what you're looking for. If you can give more detailed questions we can try and help you out.
That said, I can offer some general advice on the front page if you like:
Overall, I really like the design and layout. The header and tagline seem a little bland/stock. Instead of stating what you do, consider explaining what benefit you offer (granted, your line does this already but I bet it could be honed more). For example, instead of "SMILE CREATE REPEAT: ART SUPPLIES SUBSCRIPTION BOX FOR KIDS AND ADULTS"simply say, "Get ideas, training, and the supplies you'll need each month." or something similar. People don't care to re-read your company name and they aren't particualrly interested in knowing what your product has in it -instead they want to know what it will do for them (i.e. it'll teach them to be an awesome artists, by giving them everything they will need).
I fear this is a rather vague response - the line between features and benefits is something I grapple with a lot and sometimes it's hard to clearly define the difference.
All in all I really like what you're doing! Please keep us updated. :)
Hello everyone. I've mposted/commented here a few times but now I could really use your opinions. My wife and I have started a subscription box of art supplies along with creative prompts and an art lesson using the supplies. We have gotten a good response but if you would take a look and let me know what you think and who do you think its for. The site is www.smilecreaterepeat.com
Thank you so much in advance for you help. If you need anything from me please let me know. God bless.
I read your link on raising the prices of your art pieces. To me it felt a little simplistic. The big question is determining the value of a price, and I don't feel he addressed that particularly well. Overall though, I liked the read. :)
Janise, I think your insights are good regarding Jeremy's illustration - however, some of the problem we see in the photo could be due to the camera. It's possible the colors are more subtle than what's portrayed.
Jeremy, I like the overall design! Your abstraction (or characterization of the animals) is pretty good. I'm curious what the end use is for this drawing. You say "for a church function", in what capacity?
Jeremy, I think the characters and shapes are great. I think the colors are too saturated and take away from the forms. I would recommend changing what you are using to color with, perhaps to something softer like colored pencils. I think by improving the color and adding shadows and highlights, you could take this work from very good to excellent. Do you have a digital copy of just the line drawing of any of your work? I'd love to color one as an example of what I am suggesting.
Was not sure if I posted this illustration on to the site. Here is one I did for a church function. Opinions?
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