Explore ways to overcome the 'starving artists' mentality and find new strategies to touch the world with your creative gifts!
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I'm like Courtney- I've created and sold illustrations and I also teach offline and online workshops and I've hosted a live art event for 3 years now.
I've found success with art when I looked at myself similar to a company: Not trying to build the business on one stand alone product line, but on multiple product lines.
For example: Coke's success is not sustained by it's brown cola alone, but Coke also makes and sells Sprite, Fanta , Minute Maid and Powerade.
Artists can maximize their value by selling art, teaching art, writing about their art, etc....just like Coke!
Hey there! I am loving the vibrant discussion on here about art and professionalism.
I believe I am both a creator of products and services.
I make fine art and do installations and murals. I also teach classes in my studio and small workshops on painting as well as creativity cultivation sessions and workshops.
I recently created an online painting class via Skillshare.com that goes live on September 9th..which is my first painting type class product (I have only taught painting live up until now).
If anyone is interested in signing up I am doing a 50% discount using code MIXITUP that I am offering to members of my community : )The class is entitled Mix It Up: Learn to Mix Any Color in Acrylic Paint. If you want to join the class click here.
I feel that sometimes it is hard to focus on all of the stuff I enjoy doing, but it is worth it because teaching and making are both very important to me. I tend to take time focusing on different things and work in seasons... a few weeks of studio focus...then a few weeks of development focus..then a few weeks of focusing on workshops. I enjoy all of it, but also recognize that diving into all of it at one time is really too much. I like the rhythm that variety provides.
Ok, one more question to my fellow artists: Do you consider yourself primarily a product creator, or a service provider?
For clarification: I consider a product creator as someone who puts together a piece (for example, a landscape painting) and then tries to find a buyer for the product (whether it be the painting, a print or memorabilia with the painting on it).
Whereas a service provider finds a client who wants what the artist offers and creates based on their needs/wants.
Totally ok to be frustrated. In fact it's a good thing - means you're passionate about what you do!
I will admit I'm still not sure I understand who your target market is. How would you fill in these blanks, "I do ____(name your type of art)____ , to help ________(name who urgently wants/needs your type of art)___ solve ________(name the problem you solve for them)____"
I know it's not really a proper sentence but I think it will help me understand what you're selling and who it's for. :)
Also, when you say, "make it" what do you mean? What does "make it" look like? What's the end game here?
Hey Ed and Nathan, Actually Ed is one of the most positive and productive people on this forum. He's not just thought about doing his art . . he IS doing his art and marketing it. Nathan, I think if you'd been here all along you would of seen this. Ed is a mover and shaker and I for one am really proud of him!!
Thanks for the reply. If you don't mind me being blunt (and if you do, let me know and I'll delete this post) I'm picking up on some negativity and desperation in your post. I get the feeling you aren't even sure you're able to be successful with your work. That's not a good place to start from.
Secondly, I'm seeing a huge disconnect between a target market and what you're telling me. A target market is what you go after - it's something you are actively doing, it's not reactive to where you are not. What you're telling me is, "well, this is who usually buys my work". As of right now it seems like you're a person with talent, and a desire but not a lot of confidence in it's marketability and no real plan for getting your work into the hands of the people who actually want it.
Am I off base here?
After posting my comment below I read yours. I'm curious if you have ever narrowed down your target market. Your work is great and I'm sure could have some great applications in specific areas.
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