App Development and Mobile Marketing


App Development and Mobile Marketing

Learn about apps, share ideas, get suggestions and more!  Also learn about a new way to create apps for local businesses as an income model, mobile marketing, including QR codes, SMS (text message) marketing, and mobile websites

Website: http://www.thinkmobileactlocal.com
Members: 153
Latest Activity: on Saturday

Will 2013 be the year of the app?

If you are interested in app development, will this be the year that you move forward with living your dream?

Dan once talked about a magic pill for success, how there's really no "magic pill", but daily actionable steps will definitely lead you toward success.

This is a new year full of opportunities, ESPECIALLY with true iPhone apps and Android apps, and "web apps", or mobile websites.

I have not lived up to the charge that I feel I should by being a 48 Days group host, and I apologize for not being more active, and am taking my own "magic pill", and encouraging you to join me.

Stay tuned, and be prepared to take advantage of all the new opportunities that 2013 has to offer!

Discussion Forum

Creating an App

Started by Spencer Field Dec 11, 2013. 0 Replies

Greetings all,After reading through some of the comments and post on this page I believe that they are revolving around the main idea of how to create and market an app. Many of us seem to have some…Continue

Tags: start, marketing, cost, creation, new

Is another Disney App possible?

Started by Vinnie Miller. Last reply by Vinnie Miller Oct 9, 2013. 1 Reply

Hi all!  I have always been excited about the Disney parks.  One thought came to mind for a new app; then I saw all the Disney apps out there already.  I am just starting a design class. Our main…Continue

I can offer help with apps if needed

Started by Jeff Brown. Last reply by Charles Max Wood Jul 16, 2013. 1 Reply

I work on iOS and Android apps for small businesses, but also authors, speakers and artists occasionally. Most recently, we've done an app for a church, a law firm and a coffeehouse. I've attached a…Continue

Tags: marketing, mobile, app

app for hire, costs needed, and should it be "protected" when shopping around?

Started by Jen McDonough "The Iron Jen". Last reply by Sarah Foote Apr 6, 2013. 16 Replies

Hi Gang,I am looking for advice on where I can go to get an app built. I am not interested in learning how to do this, but am looking for someone who can build me a app.Also, looking for advice on…Continue

Tags: costs, new, apps, design, app

Comment Wall


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Comment by Scott Kantner on January 21, 2013 at 10:55am

Joshua, Couldn't agree more with Michael.  Definitely don't give up on the idea, just consider this different approach we're suggesting.   The LAST thing we want is to see you get frustrated and give up.   There is unfortunately a lot of misleading information out there about what it really takes to put a successful app together.  What Dan Miller says about having a successful book also applies to apps.  Building it is about 10-15% of the work.  The rest is getting the message out.


Group Leader
Comment by Michael Jones on January 21, 2013 at 9:00am

Joshua, I want to say absolutely that Scott and I are definitely not discouraging you from pursuing your dreams and passions.  Absolutely I think you should act on this. You truly have an aptitude for it, and a passion for it.  This is fantastic.  You have a niche where you are the expert.  

With the question about the app, Scott and I are assessing one aspect of what you're trying to do.  The app store, for iTunes and Google Play, has hundreds of thousands of apps already.  Bad ones, good ones, and great ones.  Getting discovered among all that is THE biggest challenge of a successful app.  Starting with an app would likely frustrate you about what you're doing, and may even cause you to give up on something with great potential. 

If you start out with an ebook or building a community with a blog, THEN publish an app, your probability of success increases dramatically.  There are some great resources here on 48 Days about developing blogs, or Pat Flynn at smartpassiveincome.com also has some insight.  Pat also has a free e-book on how to create and sell an e-book, that would definitely be a help to you.  You can start with the e-book and market it, and then turn the content of the e-book into an app.  Or you can start with a blog/website, and begin to build a community, then release the e-book and app.

Either way, you have a great idea, it's just to start with an app for this will be rough.  Your goal is to get downloads, so your target audience is first, people searching for "normal child development" or some variant on that keyword, then people who search that term on their iPhone or Android device, then people who would buy the app rather than do a Google search on the same topic.  If you do the same app with an audience already hungry for the content, and are already the authority on the app, THEN you have a winner.

Again, I'm not trying to dissuade you or criticize your idea.  Niche apps are great nowadays, and you have the makings for a workable idea that could be WAY bigger than just an app.
This isn't the end all be all though, and I'd appreciate to hear your thoughts.  Thanks for sharing here - and DO begin to make your idea a reality.

Check out smartpassiveincome.com and get the free e-book on the first page.  That's a valuable resource for you, either way, to build the content for an e-book and the app.

Comment by Scott Kantner on January 21, 2013 at 8:22am

 "However, they are not in app format..."

So that's the real question at this point.  You rightly point out that 1) the information is already on the web (somewhere), and 2) you don't have a platform, which is a challenge Michael is pointing out.  You will not be found organically on the app store very easily these days.

As much as I love building apps, an eBook might be the best place to start since this is basically an "information" idea at this point.  You could use the eBook to build your platform, and then come along later with a utility app that helps parents manage their children's development.  At this point you'll be delivering unique value that you can charge for, if for nothing else, to recover your development costs.  Moreover, your platform then allows you to point people directly to your app.

So I'm thinking that curating all of the info out there into a valuable eBook might be your best Step 1.

Comment by Joshua Theodore on January 21, 2013 at 7:40am

Michael, I don't have a website or blog related to this idea. Hence I do not have a platform or an audience. I am sure that there are websites where you can access the info that I have in mind. However, they are not in app format. I did search the app store in itunes. Is there anything like SEO for apps that we can use to get the word out about this app? Is there anyway of getting the app advertised on app guides, parent magazines, etc.?

The only other thing that I have in mind is that to produce the same content in ebook format and try selling them on ebay. Thanks for your input - it is much appreciated.


Group Leader
Comment by Michael Jones on January 20, 2013 at 8:30pm
Got it. Follow up question. Do you already have a following with a website or a blog for this? I would see this as being something that you could develop that way first, with a mobile website, then have an app that complements it with some of the app content coming in directly from the blog as an RSS feed maybe.

The concept is a good one for an app, possibly, but you have to, as steven covey always said, begin with the end in mind.

Searching for an app like this and being discovered may be your biggest obstacle.

I'd like to learn a little more though.
Comment by Joshua Theodore on January 20, 2013 at 8:15pm

Thanks Scott and Michael for your quick response. What I wish to do with the app is to provide parents with info regarding normal growth and development of a baby in various domains such as physical, language, social development, etc. and in different age groups such as 3-month old, 6-month old, etc. And I would like to do a different app or the same app with tips/ideas to facilitate development if a child lags behind in a certain domain.

Hope this explains what I have in my mind. Will appreciate your feedback.




Group Leader
Comment by Michael Jones on January 20, 2013 at 7:10pm
Yup, or I would be glad to give you some feedback. You have to really assess the cost vs potential for an app these days
Comment by Scott Kantner on January 20, 2013 at 7:01pm


Tell us more about what you have in mind.  What sorts of things do you envision the app doing?  If you are worried about sharing your idea in open forum, feel free to private message me.


Comment by Joshua Theodore on January 20, 2013 at 6:54pm

Hello Group,

I am an Occupational Therapist intending to work on an app related to normal child development. Will appreciate your feedback regarding whether it is an idea worth pursuing? And I am an illiterate in terms of creating an app - so any info regarding steps to prepare the app, cost to make one, and methods of marketing will be useful. Thanks for your time and feedback. Have an awesome day, Josh 

Comment by Michael Scott hart on December 31, 2012 at 11:17am

Thanks Michael Jones! I am trying to get myself back into working on apps but it feels like an ancient part of myself that I have completely forgotten about...really weird. 


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