Birthing a Business for 40+yr old Women--Tell me what you think, want, need!

Hello Ladies,

I am very excited about a new business that I am currently developing called Flour!shg.  Joel is coaching me through this process.  Since there are many wise women who are a part of the 48days.net community, I'd like to gain insight from you.

What am I seeking from you wise women?

1.  Please read what I've shared and tell me what you think.

2.  Think about what you would like to read about as a balanced woman seeking adventure in all areas of your life.  What topics do you want to read about?

3.  Who would you like to hear from-authors, adventurers, business women, financial wizards, mothers who doing it right, etc.?

4. Share any resources that you have to share about making a blog/podcast profitable.

Note:  48 Days Men you may respond, too. I know you also have valuable insight.  However, I'd really like to hear from my intended audience.  Thanks for your understanding.

See Below.

Mission Statement

Flourish defined:

To flourish means to grow rapidly and successfully in a vigourous way especially as a result of a favorable environment.

 

Purpose of Flour!shg

To inspire women aged 40+ around the world to live Fun, Creative, Invigorating, Adventurous, and Balanced lives.  We will teach Flour!shg women their unique purpose, their value to God, and how to value themselves.

 

We will explore topics that teach WHAT this adventurous lifestyle looks like and HOW she can CREATE a Flour!shg life.

 

Corporate Values

1.  To prioritize relationship with God, self, family, and others in that order to create balance and to bring Glory to God.

 

2.  To encourage living and working creatively to promote balanced lives.

 

3.  To recognize individual gifts/talents, then find a way to use them to prosper.

 

4.  To unveil the miracle in exercise to experience fun, strong, and

healthy living.

 

5.  To promote travel as a way to connect with others cross-culturally and enjoy life.

 

6.  To make all the parts of her balanced life a fun, successful adventure.

 

7.  To provide high quality content to educate her on how to flourish in each area  of her balanced life and give her high quality resources upon which to take action to obtain her goals.

 

 

 

 

 

 

Vision Statement

Flour!shg  will establish the leading interactive online lifestyle blog for working women around the world.  We will be a catalyst for change in the lives of working women, helping them to see their God-given potential and inspire them to live fun, creative, prosperous, balanced, and adventurous lives.

 

Target Audience

 Women aged 40+

 

Business Objectives

(Goals have been established on a quarterly basis)

 

1. To develop a blog community of Flour!shg women totaling 25,000 free subscribers by December 2012. (produce newsletter content as incentive to sign up.)

 

2. To create and offer digital products that teach working women to Flour!shg .  These products will create $16666 per month ($200,000 per year) in income by December 2012.

 

ebooks-Publish two ebooks in a series per quarter.

Podcasts with mobile application

Audio book

Webinairs-hosting and teaching Flourish principles.

Online Assessments

Advertisement on site -via AdSense, Federated Media, and other lucrative affiliations that benefit Flourish and its audience.

 

3.  To sell 7 ebooks and 1 audio book via Flour!shg , Amazon, and other related sites.

Total income from ebooks totaling $100,000 by December 2012.

 

4.  To conduct 2 Webenairs- May 2012 and October 2012

 principles, including 4 well-known writers and speakers who will teach Flour!shg  Subcribers how to have fun, creative, balanced adventurous, and prosperous lives. Make this a product that can be viewed live and purchased after live event.Timely-Spring is Sprung!/

Fall-The Most Beautiful Time of Year!  Part of Audio product.

 

5.  To be paid to travel to and speak at 3 conferences.  Will participate in tow regional conferences using my strengths (ie. Facilitator, Expert in Niche), and 1 conference as a main speaker by November 2012.  I will also have the option and the resources to take my children with me to the conferences and turn the experience into times of family vacation.  At least one conference will be international.

 

 

6.  To establish 10 or more affiliate relationships that generate 1/4^th of my income totaling $50,000 by December 2012.

 

 

7.  To publish 4 ebooks to hard copy, print on demand sales.  2 books will be on the New York Times Best Sellers Top Ten list by December 2012.

 

8.  To write 1 white paper to be used to influence companies on what balanced women want in their products.  Title “What Flourishing women want!”  The goal will be to have 4 high-quality products developed based on the findings form the white paper from top brand-name companies to enhance the lives of subscribers to Flour!shg

 

9.  To develop a successful podcast and audio series with 1 mobile application by December 2012.

Thanks in advance for your valuable input!

PaMela