The "Ultimate collection of ideas for press release topics"

In early November I did my first press release for my website http://yourmilitarystory.com.  I researched what company to use, and decided on e-releases.  I am very impressed.  Their service gets your story to the most places by far.  My release was on numerous websites, and I secured a radio interview with a big station in Indiana.  It also increased the SEO for "military story" from nowhere to be found to #1 or 2 within a week, where it remains today.  Their customer service is very friendly and responsive.  By the way, I am not an affiliate of theirs, just trying to help someone else who may be looking for a press release company.

Their president, Mickie Kennedy, sent a cool list in an email today with 64 great ideas as to when to use a press release.  Here they are:

1. New product or service
2. New website or significant upgrade to existing website
3. Involvement with charity work
4. Making a charitable contribution
5. Free shipping offer or change to shipping rates
6. Releasing findings of new study or research
7. Helpful tips related to your business
8. News of the weird (e.g. Coffee shop offers excusive      $200 gourmet drink)
9. Commentary on or tie-ins to current events
10. Interesting trends
11. Starting a new sister company
12. Receiving an award
13. Being singled out for an accomplishment
14. Offering free information: ebook, newsletter or white      paper
15. Celebrating an important company anniversary (e.g. 50 years in business)
16. Opening a new office or relocating your office
17. Changing the company name
18. Changing a product name
19. Signing a large, well-recognized client (make sure you      have their permission to publish this)
20. Announcing a media appearance
21. Inspirational stories of overcoming major challenges
22. Hosting a seminar or teleseminar
23. Sponsoring an event or team
24. Partnering with another business or organization
25. Hiring a new executive or changing ownership of the      company
26. Announcing personnel change: retirement, resignation or      death
27. Changing the way your products are made
28. Changing the prices of your products or services (particularly      if you're reducing prices)
29. Developing a new technology or unique procedure for      your industry
30. Rebranding your business
31. Reorganizing your company
32. Hosting a major contest, sweepstakes or promotion
33. Making an outrageous claim (be careful not too sound to      gimmicky or salesy)
34. Revealing industry scams
35. Announcing holiday-related sales and events
36. Making predictions for your industry
37. Provide expert opinion on important subject within your      industry (think sound bites when creating quotes in your announcement)
38. Publishing findings of a recent report, survey or poll
39. Filing of a lawsuit
40. Responding to being name in a lawsuit
41. New uses for your products
42. Receiving endorsements from a major celebrity or public      figure (make sure you have their permission to publish this)
43. Offering internship program with local schools
44. Establishing a scholarship
45. Hosting a tour of your facilities
46. New certifications and credentials achieved by your      staff
47. Providing pro bono work
48. Responding to accusations against your company or      industry
49. Setting a major goal
50. Launching a referral rewards / affiliate program
51. Speaking at a conference or event
52. Providing free consultations or a free sample
53. Taking major steps to go “green”
54. Debunking common myths
55. Taking your company public
56. Discontinuing a product or service
57. Filing or Being Awarded a Patent
58. Merger or acquisition
59. Celebrating an important milestone (e.g. one millionth      customer)
60. Exhibiting at a trade show
61. Stock offering
62. Financial or earnings update
63. Securing business funding or credit (e.g. VC or angel      investment)
64. Tips sheet or feature story (e.g. Top 10 Valentine      Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into      a Suburban Oasis)